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Dr. Seung Hwan (Mark) Lee 
Retail Professor & Associate Dean

Innovator in Consumption Research & Inclusive Education

Awards & Recognition
Prof-MarkLee is a Professor and Associate Dean of Engagement & Inclusion at Ted Rogers School of Management at Toronto Metropolitan University.
Prof-MarkLee

Prof-MarkLee

Innovator in Consumption Research & Inclusive Education

Dr. Lee earned his Ph.D. in Business Administration from the Ivey School of Business at Western University. He completed his MBA at the University of Windsor and Bachelor's degree in Arts & Science at McMaster University.

Professional Background

Dr. Lee is an accomplished scholar and educator specializing in the captivating field of consumer behavior. Driven by a research focus on unraveling the complex dynamics of behavioural marketing and their profound implications for retail consumers, Dr. Lee has consistently explored the intricate intersections of human behavior and marketing. His academic journey has been distinguished by a commitment to research excellence, exemplified by his publications in prestigious journals, and a dedication to shaping the next generation of marketing professionals, highlighted by a series of teaching awards. Serving as the Journal Editor for Marketing Education Review underscores his commitment to advancing the field of marketing education. With a global perspective and an unwavering dedication to the pursuit of knowledge, he aims to inspire, empower, and navigate the ever-evolving landscape of consumer insights and marketing strategies. Join in this intellectual voyage as we explore the fascinating world of consumer behavior together.

Prof-MarkLee
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